1. According to an article from Hoot suite that quotes face book’s official blog, people prefer stories of their friends and peers that they care about, rather than promotional content. Posts that push people to buy a certain product or push people to subscribe or take action without any content, and posts that repeat their previous ads are expected to be unused gradually.
2. For small businesses that cannot afford heavy advertising, it is very important to make content that serves value to their audience. Only then will they be notice on face book, if at all.
3.It is necessary to check the kind of engagement you get with each post after you try different variety of posts. For e.g. instead of writing Happy New Year, as content, you can make things more valuable by citing various trends in your customers’ area of interest that would be of good value on New Year.
4. The focus on face book should not be selling, but engaging the audience by giving them relatable, relevant advice and guide and knowledgeable content.
5. Responding to your audience by replying or appreciating them may be a good strategy. Also, it does good to empower employees to like and share posts regularly.
6. Carousel Ads: Face book now has the option of publishing multi image ad on the same block where traditionally was the place for an image, text and comments likes and shares. Each product has its own image, title and landing page.Its an excellent way to see which image gets the best response.
Title: 20 characters max
Link description: 30 characters max
Text on image: 20%
Image size: 600*600 on both desktop and laptop.
7. Adding a featured video on face book: Below the cover page of your organization, is the section of videos where face book allows you to upload videos for the page. Once uploaded you can save the video as add feature video to have it featured in your cover page.
8.Creating a video playlist on face book: This can be done on the videos section of the fb cover page of your business. Once you create a playlist the video tab will show one section with all the playlist and one section with all the videos.