Friday, May 22, 2015

Social Media Tools


Tools for website and blogs

Buzzsumo:

         Using buzz sumo you can find out what kind of posts have the highest number of shares and engagement in your competitor’s blog content. The domain name of the competitor needs to be typed, for access of this data.

     Zoho Sales IQ  for customer chats

         This is a website tracking platform that helps to interact with users in real time. This tracker can tell you how many times a person has visited your website, how many pages and how many time has the user landed on which page of your websites etc. 

Tools for Networking

Discover.ly: 

      This is a free extension on chrome that allows users to see the social sites of your email connections and also cross reference across other social sites. For eg: If you are friends on linkedIn it also shows your mutual connections on Facebook and Twitter.

      Chase’s Calendar of Events: 


      This calendar keeps a record of events birthdays, national days, anniversaries etc that allows you to identify relevant social media topics every day.
      

        Leadinapp: 

     
      This is a tool that allows the user to figure out who is visiting the website and what social media accounts they have and adds on the details. It also checks what information they are consuming. It easily integrates with almost any form on your site and most of the major email providers like MailChimp, A Weber and Constant Contact

Tools for Call to actions

  Snip.ly: 

Is a URL shortener like Bit.ly. Keeping the message short makes it readable and fits into twitter. 

 Overvideo:

      This is a tool that helps to make calls in action for a video. Usually when videos come as feeds on social media one might not be particularly interested to open and see it. They just scroll through it without knowing what content it has. Overvideo is used to make a graphic or visual or voice  cover on the video that you are using to outline what content the video has.This way the user knows whether the content is of value to him/her without having to open the video. 

Tools for scheduling action

 Hoot Suite

It helps you keep track and manage your many social network channels. It can enable you to monitor what people are saying about your brand and help you respond instantly. It supports social network integration for Twitter, Face book, LinkedIn, Google+, Foursquare, MySpace, Word Press etc. 

 Buffer

  It schedules post for all of your social media channels. Also has very good insights on social media in its blogs. Personal Favorite.

Tools to develop graphics for social media

Pablo by buffer: 

  Its a tool by buffer that re frames each picture according to the optimal posting size for each social media site for eg : if you upload an image it will re size your image according to face book and twitter posting sizes. Also  can be used to make social media images within 30 seconds. For eg: Writing titles on images for twitter.

     Place it: 

  It is a tool that allows you to add your photo /video /any other content to the mock ipads, iphones , other tabloids etc. This can come in handy if for eg, if you are trying to post a screen shot of your blog or website or product in social media. You can upload your picture on place it for awesome mock up images which are very convenient.
     

     Piktochart: 

  A great tool for info graphics recommended for beginners and allows you to create any custom made info graphics to suit your audience and information. It is a great designing tool for people who can’t edit every picture on photo shop.Personal Favorite.

     Canva: 

  Is a tool that can be used to create images,graphics, pictures. It has a lot of size options you can choose from and pre made templates that make great images for social media. The good thing is that it also provides pre sized templates for specific type of social media, for eg: sizes for fb, twitter, pinterest, fb page cover etc. Also, a great tool for beginners.

How to adopt with the changing practices of Face book Marketing


          
     1. According to an article from Hoot suite that quotes face book’s official blog, people prefer stories of their friends and peers that they care about, rather than promotional content. Posts that push people to buy a certain product or push people to subscribe or take action without any content, and posts that repeat their previous ads are expected to be unused gradually.

2.   For small businesses that cannot afford heavy advertising, it is very important to make content that serves value to their audience. Only then will they be notice on face book, if at all.

 3. It is necessary to check the kind of engagement you get with each post after you try different variety of posts. For e.g. instead of writing Happy New Year, as content, you can make things more valuable by citing various trends in your customers’ area of interest that would be of good value on New Year.

4.    The focus on face book should not be selling, but engaging the audience by giving them relatable, relevant advice and guide and knowledgeable content.

5.   Responding to your audience by replying or appreciating them may be a good strategy. Also, it does good to empower employees to like and share posts regularly. 

6.  Carousel Ads: Face book now has the option of publishing multi image ad on the same block where traditionally was the place for an image, text and comments likes and shares. Each product has its own image, title and landing page.Its an excellent way to see which image gets the best response.
Specifications:
Title: 20 characters max
Link description: 30 characters max
Text on image: 20%
Image size: 600*600 on both desktop and laptop.

7.   Adding a featured video on face book: Below the cover page of your organization, is the section of videos where face book allows you to upload videos for the page. Once uploaded you can save the video as add feature video to have it featured in your cover page.

8.Creating a video playlist on face book: This can be done on the videos section of the fb cover page of your business. Once you create a playlist the video tab will show one section with all the playlist and one section with all the videos.

Tuesday, April 29, 2014

To the Supreme Court at my home : MOM


I remember wishing that I get to eat one plate full of Dahi for dessert. Not so unattainable. But I used to be the doctor's favorite, visiting him every two weeks for " throat congestion" and Mom had banned me from my favorite Dahi.

That was when I was 6 years old and nothing has changed since. My mom, constantly monitoring and guiding my dietary habits hasn't changed even when I have started working. Most people tell her to back down now, to let me have it my way, but she doesn't give in.Earlier it wasn't a happy picture for me, but today I know to listen to her when she has advice.

Now, that I feel a little grown up, I only wish that other people had someone like her in their life. A person who is constantly by your side, selflessly putting your needs above hers and sacrificing her luxuries so easily like she was giving away leftovers to beggars. You'd say many people have that. I disagree. Some of them aren't that fortunate enough. Taking time away to the movies, to short vacations or other comforts and leaving us behind,has never been my mom's style.

I don't know how much courage it requires to be there for your child, at the cost of personal relationships,social speculations and financial challenges..But however large the cost, my mom has stuck with me in all my sensible and whimsical decisions and made it seem like it was a cakewalk for her. Everything I am today, I owe it to her.

For all people who have taken moms as granted, like I have for a long time, maybe we all need to just stay alone for a while just to acknowledge what a gift we have. In my tradition, we give saguns and gifts to recognize the value of our moms on mothers day. I think loving them and letting them know that you re there for them too,everyday would be an even better gift.


Friday, April 25, 2014

What happy hearts say :)


Happiness grows when its shared. I was so happy today that I kept listening to my favorite song all day, ate my favorite food and had a wonderful time. Then I wondered, what do other people do when they are happy? Do they go out,stay home, party, chill out, or just sleep? Well, I went ahead to figure things out and here they are. I thought it would make a nice read,after all they are happy thoughts that cleanse your energy..So read on people!!


Aishwarya

Aishwarya: She is a daredevil! She'll snatch money out of a conductor's hands.When she rides a scooty my heart is in my mouth, she rides as if she was racing.
When she's happy: hehehe lemme think, when I m happy, I make hearts around me smile too! Haha..ok when I am happy, I go shopping!:P


Nidhika: She is like most people,opting for one of the most practical things.. here is what she would do when she's happy: When I m happy, I like to meet a dear friend and talk about it over some coffee or some drinks..:)



Sudeep

Sudeep: He's a hardworking chap, with a sense of humor. Its good to be around when he 's around.When he's happy:First,I ll share the news with my freinds. Then I ll think about it all day, and it would make me happy all the time! 

Saurav

Saurav: Who wouldn't enjoy a ride to your favorite going away place? When he's happy: When I m happy I feel like taking a trip on a bike to a distant place.




snigdha
Snigdha: Most writers I ve met are dreamers, like to be lost on their own dream once in a while. She's no different.When she's happy: I start knitting beautiful stories in my head and live my fantasies. I also hum and dance to my favorite tunes with bliss when I m happy!
jyotsana

Jyotsana: She is one of a kind and She has unique moments that make you laugh until your stomach hurts. When she's happy: I jump and dance like crazy until my excitement is under control. Now, wouldnt that be worth a watch!! ;)




avash
Avash: He will have answers and comments on the tip of his tongue. When he is happy: I feel like shouting, dancing, running here and there until I m tired! I d like to see him do that:)
dibesh


Dibesh: Usually seems quiet when I m around, but you should look at his photography, they speak a lot! When he's happy: I get an energy which brings a lot of thoughts. I find joy in simple things like accomplishing tasks,pleasant conversations and capturing beautiful images.
mamta



Mamta: She is a shopaholic! I love the way she's gotten all wise and understanding but hasn't lost her innocence yet. When she's happy: I feel like singing and dancing and putting on loud music and I feel happy like the whole world is mine!
paul sir

Paul Sir: My school teacher who gave me a subject prize on computers:) He makes our school proud by bringing home quiz trophies. He is someone you ll talk about after you've left school, I m sure.:) When he's happy: When my team wins,I give a high five. When its other success and I m alone I say YES and pump my fist in the air. I also sing a few lines. That's new, I said.



Himanshu
Himanshu: Well, he 's a funny guy with amusing status updates! And he has a lot to say. When he's happy:  I feel happy when I hear that good music when I m alone, when I eat the most tasteful food my mum just made, when I see my girl each time I meet, when I see my dog wagging its tail.All the good things in my life makes me happy.

Preeti di

Preeti di: She is an artist and it looks like she loves to trek:) I have always found her inspiring, this is what she has to say. When she's happy: I feel happiness is a journey with ourselves that we find by doing what we truly love..Its when I have contributed somehow in someone's life to make a difference.






It felt great and amusing to know what these people do when they are happy. You too can try some of the things they do, they are pretty common but go ahead anyway maybe you'll feel even better. Just take in some of the good vibes people! Be happy!

Tuesday, February 18, 2014

FEED MY SOUL - O GIVE ME MORE!!

Feeling my way through the darkness
Guided by a beating heart
I can't tell where the journey will end
But I know where to start
They tell me I'm too young to understand
They say I'm caught up in a dream
Life will pass me by if I don't open up my eyes
Well that's fine by me

Avicii- Wake me Up

In the middle of your perfectly synchronized life you have the urge to rip apart everything and start fresh. How do you think it would feel? Top of the world! Like you are some woman who has got her much wanted revenge! Like the ecstasy of satisfying your hunger with your favorite food! I know it because I have done it. I call it feeding my soul. 

Being happy is more than just work life balance.  You aren't just existing, but you are happy and living. May be that is what people call celebrating life. 

My friend lives for his bank. He adjusts his life according to his work, he cant go home when his father is sick, he has to pre-plan and re pre-plan his plan before leaving on a vacation. Or else he might get fired you see. The money is awesome. But when he gets sick,I don't know if somebody would be there to check on him. I say quit. He says he is bringing "stability" in his life. 

                                                                    Photos by: Dibesh Manandhar
Whats the harm in trying to be human for a while? Squeeze in some more time to do what you love. Painters, writers, dancers ,entertainers and artists die when they drain themselves by being slaves in suits. Giving up work isn't what I m suggesting. But like you need air to breathe, you need food to live, you need to feed your soul to keep you happy.That will only happen if you do what you love, more often.

My mom always in office during dashain, goes to office during Nepal banda ( strikes), that is how busy she is. She wants to be home more often but she cant. Work and children is her life. I tell her to take time off for herself. She says its the airline business and you re working if the planes are flying.

Compromises are a thing I guess. But even after that,she doesn't have that spark or smile. I ll tell you which one.

MTV unplugged showed Arjit Singh singing his hits last time. I looked at the smile on his face when the audience shouted "once more" and he happily sang it again. That is what a happy soul must look like, I thought. Shouldn't everyone get to be that happy? 

Making your own journey isn't an easy task I know that. But giving up and living with guilt isn't an option either. They say you are caught up in a dream,they say you aren't mature.  Sometimes I wake up so scared thinking how messed up my life is. But one thing I know, I want that smile that was on his face and will keep looking where I can. I guess I m driven that way.

Photos by: Dibesh Manandhar







Wednesday, January 15, 2014

The Bull Fight

Sometimes, life decides to put you in a bull fight.Now whether you are prepared to play the role of a matador or not ,it wont ask.But you have to be there,know the game or not.All you an do is prepare what you can, ask and seek help. You cant run away. The preparations may seem right but then again, life has its own way of surprising you.It might change the rules all together.No matter who sits at the stadium to cheer you up,you are alone in the arena. The bull starts to run towards you while life sits back to see how you play the game!

Friday, July 19, 2013

My first article on the newspaper-The Himalayan Times

Youths creating jobs‚ cultivating talents in the country


ANSUBHA MANANDHAR

KATHMANDU: Ask most of the youngsters about their future plans and most likely you’ll get ‘to go abroad’ as the answer. Be it one of those Gulf countries or nations like the US or Australia, all they want to do is get a visa, book a flight ticket and fly off to some foreign land.

But youths like Pankaj Parajuli and Vidhan Rana are bucking this trend. They not only returned home from abroad but started their own ventures.

Parajuli, a civil engineering student from the University of Hong Kong, was offered a job in Hong Kong prior to his arrival here. “But I decided to return to the country knowing there is a lot of potential here,” said the founding member of Institution for Suitable Actions for Prosperity. He is currently helping marginalised communities in Banke sell an indigenous Tharu pickle called ‘Machera’.

Rana, 28, also a foreign returnee and founding member of Biruwa Ventures, on the

other hand, has been mentoring new entrepreneurs for the last two years.

Youths like Parajuli and Rana are new breeds of entrepreneurs who believe in doing something in the country rather than working in foreign lands for a few extra money. And in this process they are creating employment opportunities in the country, where only around 30,000 of the 400,000 people who join the job market every year get absorbed.

Many young Nepalis — both locals and those who have returned from abroad — are trying out their own ideas, according to programmes and operations coordinator at Samriddhi Foundation — a think-tank — Manogya Sharma. “This is praiseworthy,” he said, adding, people who have returned from abroad are bringing in foreign expertise.

Nepal’s economy, as well as the jobs market, has faced some tumultuous years since the beginning of the Maoist-led armed insurgency in 1996. With the beginning of the war which rapidly spread across the country, the business and investment climate deteriorated, triggering an exodus of youths.

Although the Maoists joined the political mainstream in 2006, the incessant flow of Nepalis going abroad for employment has not stopped. In the first 11 months of fiscal year 2012-13 alone, 556,790 Nepalis went abroad for employment, according to the Department of Foreign Employment. The reason — lack of job opportunities. And government statistics lend credence to this reasoning.

The latest economic survey shows the contribution of the manufacturing sector to the gross domestic product falling to 6.2 per cent from around 10 per cent a decade ago. At the same time, the number of cottage and small enterprises dropped to 9,702 in the last fiscal year from 17,722 about seven years back. Since these firms create a significant amount of employment opportunities, their contraction has also affected the jobs market in the country.

But many youngsters feel that blaming certain quarters will not end the predicament. They believe that they themselves must be the catalyst in giving a boost to job creation and cultivating entrepreneurship and talent.

Gaurav Agarwal and Amit Agarwal, fresh graduates from Kathmandu, for instance, have started Narayani College for Professional Studies in Chitwan. The college, which offers BBA and BSCIT courses, has not only created job opportunities for Chitwan locals but raised people’s access to education.

Young females are not far behind in this endeavour and are proving their mettle in the world of business. Nikita Acharya, 20, is one such female, who owns Urban Girl, an online store that sells accessories and dresses.

Shailaja Shrestha, 25, a returnee from New Zealand, on the other hand, has gone a step further and opened a restaurant outside Kathmandu.

“If you understand the market, there are lots of opportunities here in Nepal itself,” Shrestha, the owner of One Square, a restaurant in Butwal, says.